The wholefood hype
Good food comes with a hefty price tag – Dean and Deluca, Soho, New York
When I think about my Nanna’s diet*, it pretty much consisted of home grown vegetables, fruit (at least one apple a day!), a serve of meat and a serve of wholegrain bread. Cakes and biscuits were treats that were baked from scratch on special occasions and for the odd Sunday lunch.
Nothing fancy in the 1950′s, that diet would be heralded as a ‘whole food’ diet today. Very trendy indeed.
But like all trends, when the old becomes new again, it incurs a hefty price tag. So, are wholefoods really worth the hype?
Dr. John and I interviewed Pam Stone, the Director of Education at Blackmores about this very thing.
Listen to the interview here:
Pam Stone interview – wholefoods
*Nanna’s diet did change later in life when she too adopted more refined foods due to their rise in availability and low cost.
Why is it that the food that is good for us is always more expensive than processed food? Seems to process would add an additional cost factoring.